Most Fashionable Places in London

London is absolutely brimming with attractions, including theatres, museums, galleries, and many beautiful parks and gardens –  but where are the best places to go to experience the height of fashion and indulge in some retail therapy? Here are just a few suggestions.

Covent Garden

Situated in the heart of ‘Theatreland’, the historic Covent Garden market dates back hundreds of years and houses the world-renowned Royal Opera House. Today, its quaint cobbled walkways, charming piazza, and Grecian-style buildings are home to a delightful indoor market selling hand-crafted goods, homemade preserves and fashion accessories for women. There is a huge choice of cafés and restaurants around the piazza, and street performance artists are often seen entertaining onlookers with their wild antics.


Camden Town

Camden, in North London, is the capital’s hub of alternative culture: markets and shops are buzzing with visitors no matter what the season, and the area’s numerous boutiques and indoor stalls are never short of weird and wonderful clothing – it’s the place to be for anyone into the punk or goth scenes, who will find leather, studs and rock paraphernalia in abundance.


The King’s Road

For the ultimate high-end shopping experience, a visit to the King’s Road in the Royal Borough of Kensington and Chelsea is not to be missed. Stretching from Sloane Square and running through Fulham, the road is famous for its fashion scene, largely thanks to legendary designers Vivienne Westwood and Mary Quant. Boutiques, designer fashion houses, and the occasional French-style patisserie are staples in this highly affluent area, surrounded by Georgian and Victorian mansions.


Spitalfields and Brick Lane

Famous for its thriving silk markets, fresh fruit and vegetable produce in the 1600s, and later disused but since regenerated; Spitalfields is one of London’s most trendy areas. An Aladdin’s cave of history, the area is the best place to go for arts and crafts, vintage clothing and independent boutiques. For a delicious post-shopping meal, visit nearby Brick Lane for some of London’s most mouth-watering curry houses.


If you’re planning on visiting London’s most fashionable districts for some well-deserved retail therapy, an American Express Gold Card or Platinum Card is the ideal shopping companion. You can earn reward points on virtually all your purchases, and take advantage of exclusive membership benefits.