Hot Wheels
We’ve been buying Hot Wheels toys for the last two years but I hate to admit it was only now that I’ve learned the history of Hot Wheels. For your information, Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy maker Mattel in 1968.
In 1950’s, Ruth Elliot Handler, founders of Mattel, brought the now-iconic fashion doll Barbie to life. Elliot was looking to invent another toy. Something that not only would capture kid’s imagination, but ignite as well. As he went to the parking lot of Mattel, he saw a designer’s custom ‘64 El Camino and examined, “Man, those are some hot wheels!” It was the spark of inspiration that led to a line of cars with a distinctive Southern California look, fast-moving wheels and redline tires.
Akalain mo yun, matanda pa sa kin si Hot Wheels. Anyway, last year we were able to attend the Hot Wheels Race to Singapore Grand Prix at SM Southmall, it just so happened that we were in that area and we saw their booth. We bought Hot Wheels so my son can use the race track and he had a blast.
Read: Hot Wheels Race to Singapore Grand Prix
This month, I got an invite for the Hot Wheels Make it Epic Race 2016 and I was glad that we're available on that date so I said yes.
“Make it Epic” is rooted in the overall Hot Wheels brand purpose: Exhilaration and Achievement for every kid.
“Make It” is the call-to-action to all boys to show what they can do with Hot Wheels through customization and competition, through imagination and hacks, through cool cars and a daring attitude. This encourages and enables boys to experience a sense of achievement.
“Epic” is a challenge to boys to make Hot Wheels play bigger, faster, higher, cooler, louder, anywhere, anyway. It is the promise of Exhilaration.
It’s more than just a tagline, it’s a challenge. “Don’t just make it awesome, make it epic”
SM BF Parañaque South Qualifying April 16 -17, 2016
The booth is smaller compared to SM Southmall (2015) maybe because there is an event beside their booth. The setup is also different; if last year, there are ready race track that you can use, this time, you are free to build your own race track.
There is Gravity Platform that you can use to play or try your winning cars.
A living diorama is also onsite, it will give you an idea how to improve your race track at home.
My son had fun in building race tracks and playing cars in the gravity platform. So if you have kids from 3-12 years, visit SM BF Parañaque to join the Make it Epic Race. Click here for the video
How to Join:
1. Purchase at least two Hot Wheels Basic Cars from the participating store.
2. Maximum 2 trials car, the fastest speed will be recorded.
3. Top 20 (fastest speed record) will be shortlisted to join the Area Qualifying Rounds.
I suggest you go there before 3PM so you have more time to enjoy the race tracks and practice your Hot Wheels.
SM San Lazaro North Qualifying April 23 and 24
May 14 Semi-Finals at SM Mall of Asia
May 15 - Finals at SM Mall of Asia
Fun Facts:
1. Since 1968, more than 1,000 models and over 20,000 variations of Hot Wheels cars have been created.
2. They make 8.9 million cars every week. That’s more than five times the worldwide production of life-size cars.
3. Worldwide: 10.5 cars sold every second.
4. 6,000 miles of orange track are produced and sold each year - enough to go from Los Angeles, USA to Rome, Italy.
5. 1.1MM die-cast sold for 2015 in the Philippines.
6. #1 selling sku at Toy Kingdom and Toy Kingdom Express for 2015 based on units sold.
7. #2 brand of Toy Kingdom and Toy R Us for boys last 2015. (#1 Star Wars Movie)
Hot Wheels has Speedtropolis and Track Builder Set. I saw the video of the starter kit, you can build 4 different race tracks, nice noh!
wow! my son will be in awe to see this, sayang! Hope we can attend next time.
ReplyDeleteYou can attend the North Qualifying at SM San Lazaro. :)
DeleteI have two daughters so we don't have hot wheels at home. I bet it's a collectible toy.
ReplyDeleteHopefully we can sneak on one of the events dates. My son will surely love it.
ReplyDeleteWhat a fun event for boys and collectors. This brand has been around for a long time and even the boys in the family are crazy over it!
ReplyDelete